Our curriculum offers scientifically-based training, practical application, taught by industry experts with comprehensive modules.








Equips MLB organizations with a systematic, scientifically-based training approach that unifies departments with a common language, enhancing player development and providing a significant competitive advantage in the industry.
A structured, science-backed training program that simplifies advanced coaching concepts, enhances player development, and helps coaches build a solid foundation for success, from beginners to advanced athletes.
Empowers medical staff with comprehensive knowledge of biomechanics, anatomy, and injury prevention, enhancing their ability to support and optimize athlete performance and recovery in a collaborative, scientifically-grounded environment.
A transformative educational resource, blending scientific principles and practical techniques to significantly advance their careers, enhance player development, and implement a systematic approach to training.




Gain insights from industry-leading experts as they demonstrate cutting-edge techniques and practical applications in real-time.
Each chapter is meticulously structured to provide a detailed understanding of both the science and art of hitting, from foundational concepts to advanced strategies.
Engage with interactive content, including quizzes and practical exercises, designed to reinforce learning and ensure you can apply these techniques effectively in your coaching.
Joey is a highly respected figure in the baseball and softball industry, known for his extensive expertise and innovative approaches to player development. With a career dedicated to coaching and consulting, he has worked with MLB All Stars and potential Hall of Fame candidates, contributing significantly to their success. Joey’s unique insights are drawn from studying under top instructors across various sports, including football, golf, and gymnastics, which has broadened his perspective and enhanced his training methodologies.
Joey’s reputation as a leading expert is underscored by his frequent presentations at major events nationwide, where he shares his knowledge and insights with aspiring players and seasoned professionals alike. His facility in Las Vegas attracts players and organizations from around the globe, eager to benefit from his industry-leading training products, curriculums, protocols, scouting, and evaluations. His innovative approach and commitment to excellence have made his facility a hub for elite baseball and softball training.
Joey’s interactions with biomechanists worldwide and his advisory role to leaders in various industries reflect his deep understanding of sports science and technology integration. Pro organizations from Japan have traveled to Vegas to learn from his expertise in tech integrations and player development strategies, highlighting his global influence.
Throughout his career, Joey has trained athletes who earn over $30 million annually, and he regularly collaborates with MLB hitting coaches, medical staff, coordinators, directors, and executives. His insights and guidance are sought after by top-tier professional organizations and Power 5 schools, ensuring that his impact extends across all levels of the sport.
In addition to his coaching and consulting roles, Joey sits on multiple boards for tech companies, helping to develop cutting-edge products that shape the future of sports training. His partnerships with tech companies influence professional organizations and drive advancements in training technologies.
Joey’s significant social media presence, with accounts reaching up to 30k followers on single platforms, demonstrates his ability to connect with a wide audience and share his expertise broadly. His training services are among the most sought-after and expensive in the industry, a testament to the value and effectiveness of his methods. Moreover, his training products have proven so effective that they are even utilized in other sports, further showcasing the versatility and impact of his work.
Additionally, Joey’s facility trains some of the world’s top softball players, and he has coached numerous athletes who have represented the United States on Team USA and youth USA teams. This expansion into softball further highlights his comprehensive approach to player development and his ability to elevate athletes across multiple sports.
Joey’s journey from humble beginnings to becoming an industry leader is a testament to his dedication, expertise, and innovative spirit. As the CEO and Founder of The Farm System, he continues to push the boundaries of baseball and softball training and development, inspiring athletes and coaches worldwide.
Kodee’s career is deeply intertwined with the success of The Farm System, where he has become a major contributor to the company’s growth and reputation. After playing baseball at Northeastern Junior College in Sterling, Colorado, and earning an Associate’s degree in Health Science, he transferred to Colorado State University at Pueblo. There, Kodee completed his eligibility, earned a Bachelor’s degree in Health Science, Health Promotion, and Recreation, and graduated cum laude.
During his college years, Kodee trained with Driveline, the NSCA International Headquarters, and the Olympic Training Center, gaining expertise in various training modalities. He began his journey with The Farm System by remotely shadowing Joey Cunha and quickly became an integral part of the team.
At The Farm System, Kodee trains over 90% of the players who come through the facility, ensuring each athlete receives top-tier coaching. His involvement spans all projects, partnerships, expansions, and consultations, making him a crucial player in the company’s operations. Kodee’s dedication and innovative training methods have earned him a reputation as a highly respected figure in the industry.
Kodee shares many of Joey’s accolades, contributing to the training of MLB All Stars and potential Hall of Fame candidates. He assist with presentations at events nationwide, attracting players and organizations from around the world to The Farm System’s facility. Kodee has been instrumental in developing industry-leading training products, curriculums, protocols, scouting, and evaluations.
He advises leaders in various industries. Pro organizations from Japan have visited Vegas to learn about The Farm System’s tech integrations and player development strategies.
Kodee’s significant contributions extend to partnerships with tech companies, influencing pro organizations and training Power 5 schools and professional teams on cutting-edge technology. His involvement and expertise have played a key role in making The Farm System a leader in player development, ensuring athletes achieve their highest potential.
Steven Candelaria, a dedicated Strength and Conditioning Coach with over a decade of experience, including ten impactful years in Major League Baseball. Steven’s journey began on the field, where he played college baseball before making the transition to the realm of strength and conditioning. His firsthand experience on the diamond fuels his passion for the game and informs his approach to training.
After attending Shasta Junior College, Steven earned a B.S. in Exercise Science and Biomechanics from Corban University, providing him with a solid foundation in understanding the mechanics of human movement and athletic performance.
Steven has had the privilege of working with prestigious organizations such as the Arizona Diamondbacks and Oakland Athletics, where he contributed to athlete development at the highest levels of the sport. During his tenure with the Athletics, he served as the rehab Strength and Conditioning Coach at the big league level, specializing in return-to-play protocols, guiding athletes through injury recovery, and enhancing their strength, power, endurance, and resilience throughout the season.
Throughout his career, Steven has had the opportunity to train MLB All-Stars and future Hall of Fame players, helping them achieve peak performance on the field.
His mission is crystal clear: to empower every baseball and softball player, regardless of their level, to reach their utmost potential both on and off the field. With certifications such as CSCS and RSCC, along with specialized training in PRI, DNS, FRC, and other cutting-edge methodologies, Steven brings a holistic and tailored approach to athletic development.
Steven’s journey from college player to strength and conditioning coach has given him a unique perspective on the game and a profound understanding of what it takes to excel at every level. Join him on this journey to optimize your performance and achieve your aspirations in baseball and softball. Together, let’s elevate your game to new heights!
Taylor Concepcion is a seasoned specialist in the mental health field, with a distinguished career spanning over six years. Holding a Bachelor of Arts in Marriage and Family Therapy, as well as in Addiction Prevention and Leadership & Civic Engagement, Taylor brings a multidimensional approach to mental health advocacy. Taylor’s diverse academic background lays a robust foundation for understanding complex psychological dynamics and offering comprehensive support to athletes and coaching staff.
Taylor’s expertise is further augmented by certifications as a Trauma-Informed Coach and in Mental Performance Mastery. These credentials underscore her commitment to providing tailored, empathetic, and effective interventions. As a certified Trauma-Informed Coach, Taylor is adept at recognizing and responding to the myriad ways trauma can manifest, ensuring that their interventions are safe, supportive, and conducive to peak performance. The certification in Mental Performance Mastery allows Taylor to integrate techniques that enhance mental resilience and performance, benefiting athletes across various aspects of their lives.
In her professional journey, Taylor has consistently championed the importance of mental health awareness and has become a respected advocate within the community. Her advocacy efforts are aimed at breaking down stigmas surrounding mental health issues and promoting a culture of openness and support.
By leveraging her extensive knowledge and experience, Taylor helps Athletes and coaching staff navigate the challenges of mental health & performance with confidence and resilience.
In summary, Taylor Concepcion is not just a mental health professional but a passionate Mental Performance Coach dedicated to making a lasting impact on and off the field.